Wholesale Earrings

Wholesale Earrings

When it comes to making money in retail the basics are very straight forward, find a great product, preferably one that will always be in demand, and sell it at a reasonable and competitive price. Of course you will also need some marketing and accountancy skills to sustain your business but they won’t help you if you don’t have the right product at the right price. If you’re looking to buy wholesale earrings then you’re already on the right track as earrings come in many different styles and, while fashions may change, there will always be a demand for this type of jewelry.

This site is aimed at the new wholesale buyer and is designed to give an overview of some of the challenges of buying earrings wholesale and some of the considerations to bear in mind when choosing the right stock. Defining which wholesale earring is right for your business will be key, so before we look at how and where to buy wholesale let’s consider what styles of earrings you might want to stock.

When it comes to fashion you really have to do your research. This is an ever changing industry where fads and trends rule the day, if you can’t keep up with what’s in and what’s out then running a successful business selling earrings is going to be a struggle. So where to start? Should you be buying black dangle earrings? Here are just three suggestions to help you.

What’s In?

If you want to know what’s in and what’s not then you need to surround yourself with some cutting edge resources. Start by reading the high fashion magazines or websites to get a sense of where the industry is moving to. If you’re predominantly selling your wares to teenagers then look at the bestselling teenage fashion magazines and look at what the models are wearing. Are chandelier earrings making a comeback, if so then start looking for a supplier of wholesale chandelier earrings?

The Competition.

You would be crazy not to research your competition to get an idea of which earrings they are buying. If a store near you is selling earrings then get over there and find out what they’re doing right or wrong. Where are they setting their prices? What stock are they carrying? Are some styles doing a roaring trade while others languish on the shelf? If you’re lucky enough to not have any local completion don’t be complacent, travel elsewhere to see how successful businesses are working. Learning from experienced traders (and unsuccessful traders) is essential if you don’t want to learn lessons the hard way.

The Internet.

The age of the internet is well and truly here and if you want to know about successful marketing then this is the place to learn. There are some great free tools out there which will at least give you some idea of what’s popular at the moment. Search Amazon for earrings and then refine the search to see what the best selling styles are. On this site you will find articles about wholesale hoop earrings and crystal stud earrings, just two styles that are highly searched for on the internet.

Once you are ready to buy then the job of finding a earring wholesaler begins. There are a few different sources for you to investigate.

Manufacturers – You can, of course, go straight to the source of the earring by contacting the manufacturer, although not all manufacturers deal direct with single traders. In most cases they will want to deal with mass orders for a large distributor or chain of stores.

Importers – Unless you are planning on selling top end earrings then much of your cheap earrings are probably going to be imported from abroad. If you buy direct from these importers or from the foreign companies themselves you could find some great deals. However this is not for the inexperienced, dealing direct with these companies requires a great deal of knowledge about importing costs, timings and paperwork.

Distributors – Finding a reputable and reliable distributor is probably a good place to start for the novice retailer. These companies have already bought the earrings, from the manufacturer or importer, and are ready to sell them on to the small retailer. Yes, there will be a mark up on the goods but you don’t have to get involved with the technical side of dealing with manufacturers or importers and can purchase much smaller quantities which is what you will want in the beginning.

Whichever places you decide to source your wholesale earrings from take the time to attend a jewelry or earring trade show. These are a great place to find suppliers, see what the industry is talking about and, perhaps most importantly, network. Don’t operate in a vacuum, get out there and get to know your fellow professionals and learn all you can.